Unico Tokyo Pasta Branding

The rules change when designing menus. There are so many other aspects to consider in addition to the usual aesthetic stuff. These challenges were a joy to take on. And of course much planning to develop a style unique and unprecedented, modern motifs and visual vocabulary that still harken back to something familiar, rustic, retro, part old newspaper, part Sears Roebuck, a pinch of local diner, a dash of Artifact Bazaar.