For more check my:

I N S T A G R A M | B E H A N C E

In collaboration with @byteal and PUMA, I had the pleasure of designing a cohesive illustration for the brand’s Winter Gift Set. The project aimed to create a visual identity for holiday packaging that felt both festive and true to the PUMA brand.

The illustration became the centerpiece for:

• Gift box packaging

• Postcards with holiday wishes

• Tea tin labels (unrealized)

Concept & Inspiration

The artwork draws inspiration from serene winter landscapes and outdoor activities, capturing the joy of the season. The subtle presence of PUMA’s iconic logo, ties the design back to the brand’s identity, while the pastel color palette reflects the tones of PUMA Palermo shoes, included in the gift set.