TDC — Brand Identity for IT Conference

Here’s some brand identity we created for Sigma Software Group to present at the TDC conference.

We brought the fun of gaming to life with this event booth! Mixing retro pixel-art vibes with gamification, it’s all about making education feel like an adventure.

A pixelated castle, floating coins, a “Start” button—everything is designed to make visitors feel like they’re leveling up in real life. Gamification is definitely on the rise in design, and this booth is a perfect example of how to make something memorable and engaging!

Graphic Design & Illustration → Mary Dubrovina

Motion → Paul Ilnitski

Art Direction → Artem Kharakhordin

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