Brand Identity for Pretz'd

Pretz’d is a bold and quirky pretzel shop concept based in Brooklyn, designed with a playful and urban aesthetic that celebrates originality and fun.

A key element of Pretz’d’s brand identity is its use of playful brand phrases, like "Hot & Twisted" and "Forever Twisted," which appear across packaging and signage to create a cheeky and relatable tone. These phrases work alongside a lively mascot—a pretzel-inspired character with personality and humor—adding charm and approachability to the brand.

The design style combines minimalism with bold, graphic elements, bringing together clean typography, a retro pattern, and cheeky taglines to create a brand that feels fresh and modern.

VISUAL IDENTITY

Pretz’d’s visual identity is driven by its use of bold typography and dynamic brand statements, making every interaction with the brand fun and memorable. The packaging, with its combination of quirky phrases and playful illustrations, turns every box into a statement piece. 

Whether it’s merchandise, in-store visuals, or marketing collateral, every detail reinforces the brand’s cheeky and confident personality.